Allison Roy is currently the Digital Marketing Manager of Content Strategy at Capgemini Americas. She leads a team of consultants who specialize in customer experience, storytelling, and omni-channel marketing strategies. She has over 10 years’ experience helping clients execute digital transformations, grow brand awareness, and drive new customer acquisition growth.
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.