Atif Siddiqi is the founder and CEO of Branch, the leading workforce payments platform. Branch helps healthcare companies compete for workers by enabling instant payments and other financial services with easy to launch solutions. Atif has been recognized as one of Employee Benefit News’ Top 20 Digital Innovators in Benefits and EY Entrepreneur of the Year: Heartland. Atif holds a B.A. in Economics and an M.B.A. from the University of Southern California.
Healthcare organizations will need to proactively engage the next generation of workers in order to meet demand. They can start by factoring in these trends and creating an environment that supports a healthy work-life balance, finding opportunities to prioritize flexibility, and leaving room to staff up for new and expanding care fields.
It’s not just our lowest-paid healthcare professionals who suffer from financial insecurity. From the hardworking custodian to the extremely specialized surgeon, all healthcare professionals should be offered the resources and means to keep up with inflation and financial concerns.
At the Payer Insights sessions on Day 1 of ViVE 2024, a panel on prior authorization offered compelling insights from speakers who shared the positive developments in this area after years of mounting frustration. Speakers also shared challenges as they work with providers to figure out how policy developments and technology will work in practice.
By leveraging technology and strategies used within the gig economy—and even tapping into the talent pool of gig workers themselves—healthcare organizations can address staffing shortages, retain and motivate more workers, and ultimately deliver better patient care.