Gregg Church is President of 4medica with 20-plus years of health IT experience. Since joining 4medica in 2010, Church has held rising positions leading the company to continued success in its 20-year transformational role in laboratory services, from its industry-first cloud-based integration platform to drive EHR adoption to launching innovative clinical data exchange and enterprise master patient index technologies that improve patient safety, operational sustainability and profitability for diverse healthcare organizations. He is a tireless advocate of the national need to reduce patient duplicate records across disparate systems to less than 1 percent.
Public health is heavily dependent on collecting and sharing accurate patient data. Standards for data collection and interoperability can move the needle toward better health data, but it is up to healthcare organizations to take ownership of their data quality by following best practices and adopting technologies that can detect and eliminate bad patient data before it is disseminated.