Greg Kefer is Chief Marketing Officer at Lifelink Systems, responsible for all marketing, strategy and the healthcare chatbot technology company. Previously he served as VP of Marketing at Infor Corporation, supporting a business unit focused on global supply chains and commerce automation for large enterprises. Greg was also VP of corporate marketing at GT Nexus, a cloud supply chain platform provider where he led all marketing and communications functions as the company grew from the startup stage through a successful $675 million acquisition in 2015. Greg started his career in the advertising agency business in a strategic account management role and has a BS from the University of Oregon.
Good software code alone will not overcome the array of healthcare challenges that people living in the wrong zip code face. But good, smart communications is a fundamental starting point and conversational AI has matured enough to start leveling the playing field.