Catherine E.W. Freeland, MPH is Director of Health Research Communications at Vibrent Health, a digital health technology company powering the future of precision medicine. Before joining Vibrent, she spearheaded the communications for the All of Us Research Program in New York City engaging historically underrepresented populations.
Social media is a powerful tool for health researchers, but it also has its pitfalls. To make social media an effective part of your study’s recruitment and engagement efforts, it's important to avoid making certain mistakes.
For many health researchers, when it comes to engaging with specific audiences, you don’t know what you don’t know. Don’t assume you understand your target audiences. Don’t use your language to engage with them. Connect with them. Learn from them.
This eBook, in collaboration with Care Logistics, details how hospitals and health systems can facilitate more effective decision-making by operationalizing elevated awareness.