Gauging the consumer experience of healthcare in the post-Covid era
Many healthcare organizations are adopting design-thinking and agile principles to drive faster transformation. These methods require a deep empathy of the patient.
Many healthcare organizations are adopting design-thinking and agile principles to drive faster transformation. These methods require a deep empathy of the patient.
Healthcare brands invest enormous sums of money in marketing campaigns, websites, and apps that will never be effective until a consumer can overcome the data barriers to healthcare access.
At the Payer Insights sessions on Day 1 of ViVE 2024, a panel on prior authorization offered compelling insights from speakers who shared the positive developments in this area after years of mounting frustration. Speakers also shared challenges as they work with providers to figure out how policy developments and technology will work in practice.