A webinar from HealthSparq highlighting a report about consumer sentiment on health plans offers some useful insights for how the public health crisis has laid bare the trust issues consumers have and how insurers can address them to the benefit of both.
One of the challenges with the coronavirus is the anxiety it has created for so many of us. And because of that anxiety, we are more inclined to focus on some concerns much more than others. All the more reason for payers to rethink how they are communicating with their members, articulate what is happening in the U.S. and address this information in the context of their members’ lives.
The webinar also shares findings and provides analysis on the Annual Consumer Sentiment Benchmark Study.
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Covid-19 pandemic spurs health plans to re-evaluate how they communicate with members
A webinar from HealthSparq offers analysis on a consumer sentiment study on health plans. It offers some useful insights on how the public health crisis has laid bare the trust issues consumers have and how insurers can address them to the benefit of both.