Rightway Healthcare, a New York-based startup offering a patient navigation and advocacy platform for employers and their employees, has raised $8 million in Series A funding. The financing came “from new and existing investors, consisting of strategic family offices,” according to a news release from the company.
Additionally, Jonathan Locker, a participating investor and former partner at Tiger Global Management, has joined Rightway’s board of directors.
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Rightway intends to use the $8 million to expand its sales team, enter new markets and increase the breadth of its product offering.
Founded in 2017, the startup offers an analytics and software solution for employers. The goal is to improve employees’ healthcare experience and decrease employers’ total expenditure.
Every employee using the platform is paired up with a Rightway navigator, who can provide support and answer questions. The individual can get in touch with their navigator via mobile messaging, a phone call or the Rightway app. In addition to serving as a tool to contact their navigator, the app lets users find a doctor, understand their benefits, utilize prescription pricing tools and view educational materials from Mayo Clinic.
The company also uses analytics and predictive modeling to know when and how to engage relevant employees.
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“Rightway helps employers to streamline healthcare offerings with a high-tech and high-touch service, curated specifically for their employees’ needs,” co-founder and CEO Jordan Feldman said in a statement. “Our goal is to reshape the healthcare landscape by offering pioneering technology and exceptional service, which results in improved outcomes, higher user satisfaction and lower costs.”
Rightway’s clients include employers in the business, technology and professional service sectors, as well as labor unions. It offers its approach on a national basis to employers ranging from 250 to 10,000 employees.
The startup also raised $2 million in a seed round in November 2017, according to the news release.
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